We are short pessimism and long America.
This is our story
William & Wall was established upon the enduring values inherent in the immigrant experience. Our story begins with a steel worker and genocide survivor who immigrated to the United States with his family in 1970, in search of a new life. These roots have instilled in us a profound appreciation for hard work, resilience, and our unwavering belief in the American Dream.
Three generations onward, William & Wall was founded in 2021. Our name pays homage to the historic intersection in New York City, representing the heart of global commerce and the former cross-streets of our founding member.
We are short pessimism and long America.
Our Guiding Principles
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Honesty and integrity are the cornerstones of our business model. It’s not just because it's the right thing to do, but because it’s who we are and who we’ve been our entire lives.
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We apply empathy and a think-like-an-owner mentality to place our clients’ interests before our own. Every decision begins with the client’s objectives, and each engagement is tailored with alignment, discretion, and trust.
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Merit is founded on truth-seeking intellect, disciplined rigor, and meticulous preparation. These qualities define how we operate—with consistency and composure under pressure.
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We assess risk with discipline and perspective. Every decision balances timing, conviction, and long-term objectives.
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Preparation is precision — everything in its place. Order, discipline, and exacting attention to detail provide consistency, accuracy, and confidence across every engagement.
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Through sheer will and grit, there is no goal that is unattainable. Our country’s founding principles provide the stable climate for executing such a vision.